Ceres, CA – Bronco Wine Co. today announced that Casey Tedd has been appointed Executive Vice President of Sales, effective immediately. This strategic appointment underscores Bronco’s commitment to deepening distributor and customer relationships and advancing its market leadership.

Tedd brings more than three decades of experience in the wine and spirits industry, having served as Chief Sales Officer overseeing Taub Family Companies, which includes Palm Bay International and Taub FamilySelections. At Palm Bay International, he played a pivotal role in the growth of brands like Cavit and Roscato, while at Taub Family Selections he led one of the world’s most awarded fine wine import portfolios, demonstrating his ability to drive success in both high-volume and fine wine categories.

“Casey’s appointment reflects our commitment to transforming Bronco for the future,” said Dom Engels, President and Chief Executive Officer ofBronco Wine Co. “The wine industry is in a period of significant change, and we’re positioning Bronco to not just keep pace, but to lead. Casey is a dynamic leader with a proven ability to grow brands, build distributor and customer relationships, and navigate shifting industry dynamics. His arrival is further evidence of Bronco’s explicit intent to strengthen our commercial efforts and elevate our portfolio. We’re excited to have him join us as we continue to build a more focused and resilient organization.”

In his new role, Tedd will oversee all aspects of Bronco’s national sales operations, focusing on expanding market presence, driving growth, and deepening relationships across the company’s diverse portfolio.

“I am honored to join Bronco Wine Co. at this pivotal time,” said Tedd. “The company’s commitment to innovation, sustainability, and delivering value to consumers is truly inspiring. I look forward to collaborating with this talented team to strengthen our commercial efforts, drive growth, and bring Bronco’s exceptional wines to more consumers across the country.”