Inspiration for the brand is drawn from "La Loteria," a traditional game played throughout Mexico since colonial times. Similar in concept to BINGO, it is played using 54 varied characters and symbols of Mexican culture (skull, devil, musician, etc.). Since the original creation of the game, many interpretations of La Loteria characters have been created, allowing great flexibility in terms of characters and look/feel. 55 CARTAS is a modern reinvention of the cherished La Loteria game played with 54 cartas. Our brand is the new 55th card, an invitation to Millenial consumers to celebrate their Mexican heritage in a bold way.
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